Hairdresser booking app, Rock Pamper Scissors,
lands £1.2m to grow its Stylist discovery app for ‘Uber’s children’
London-based company receives investment from 500 Startups and Seedcamp alongside angel investors
Backed by Just Eat plc Brand Founder Mat Braddy and New Look Founder Tom Singh
London 16 May 2016 Rock Pamper Scissors, the London-based hairdressers booking app, has closed a £1,200,000 investment round from venture capital groups 500 Startups and Seedcamp, alongside a group of angel investors including Tom Singh OBE, the founder of New Look. The business was founded by Just Eat plc’s former CMO Mat Braddy.
Rock Pamper Scissors is an iOS and Android app revealing the previously hidden talents of local stylists. Websites attempting to bring this market online before have relied on listings of businesses; Rock Pamper Scissors believes that it is not the business that cuts your hair, but a skilled stylist.
The app has integrated with leading salon software to provide consumers with real-time availability, providing instant on-demand access to individual stylist appointments available near them, right now. To help select the best stylist, clients can browse up-to-date personal portfolios for each stylist. The combination of live appointment data with a powerful visual photo layer has resulted in high levels of consumer love.
The new investment will be used to grow stylist and client usage in London, having successfully tested its approach in Leeds and Manchester in 2015. The money will also be used to strengthen the company's tech team and continue its development of apps and services looking to empower the stylist community.
Founder, Mat Braddy says:
“Whilst building Just Eat it really puzzled me that no-one had built an excellent app for haircut booking. We believe less than 1% of haircuts are currently booked online - that's insane. By focusing our brand and thinking on the millennial consumers, Uber’s children, who require instant access to services right now, we believe we have come up with a compelling approach which will finally solve this dilemma.
Our vision is to boost confidence. Confidence in booking a skilled stylist, confidence in online as the best channel to do this with, and personal confidence for the client by getting the best cut.”
Matt Lerner, UK Partner for US based venture fund 500 Startups, said:
“We were delighted to invite Rock Pamper Scissors to join us in 2016. We’ve looked at a lot of businesses in this space around the world. We really believe the team here have a fresh approach which will unlock the market. The team impressed us with their enthusiasm for solving the problems of the talent, namely the stylist, and their deep knowledge of building both market places & challenger brands.”
Reshma Sohoni, Founding Partner at pre-seed and seed fund, Seedcamp, says:
“Having been a mentor for Seedcamp, Mat has shared much of his insight and talent with our founders over the years . When we heard about Rock Pamper Scissors, we were eager to support the company vision. The team is enabling stylists and creatives to build distinct individual identities and personal brands, beyond just being employees. Add to this, the combination of appointment data and the photo discovery layer means the company is appealing directly to current trends we're seeing in consumer demands - users want things quickly, but they still want a unique experience. We look forward to supporting the team in their mission to move this market online.”
The group of angels investing in the business includes Tom Singh OBE, the founder of New Look. Tom commented;
“Over the past few years I’ve had many fashion apps presented to me, but Rock Pamper Scissors stands out. It clearly disrupts an outdated way in which bookings for haircuts can be made, by facilitating choice and with complete ease. In my opinion, it’s only a matter of time before calling for hair appointments will be a thing of the past - why would you when an app like this enables informed, fast and easy bookings?”
The business is led by experienced entrepreneur Bertie Cordingley, founder of fillmybelly.com - a food delivery service bought by Just Eat in 2012, with co-founders Mat Braddy (ex-CMO Just Eat), Chris Osborne (ex-FT.com Product Lead),and Paula Fanning (ex-Head of Design for ITV.com). Rock Pamper Scissors is based in London’s Bethnal Green.